LE PRINCE QUI DORT
DREAMS PRESENT THE CONCEPT.
VISION PROVIDES THE MOTIVATION.
WORK PRODUCES THE OUTCOME.
NOW, THE DREAMER COMES ALIVE…
My name is Itua. I’m a multihyphenate professional with no limits to what my mind can create. I believe in the power of my dreams, because when I dream, the possibilities are endless. That’s how I’ve come to see the world I live in: full of infinite potential.
DREAMING IN COLOUR
My mind is a melting pot of bold ideas, strategies, sounds, shapes, colours and more. I use this creative firepower to help brands and talent grow, reach new audiences, stay connected to existing ones, and remain relevant in an ever-evolving global landscape.
PERFUMER
STRATEGY CONSULTANT
MUSIC COORDINATOR
PRODUCT DESIGNER
hospitality consultant
CRISIS MANAGER
TALENT MANAGER
DRIVING CULTURE
I’m deeply passionate about engaging in culture-shaping conversations and activities, as well as playing a part in helping to connect true global culture shapers. There is a spark of potential in each and every person, and when we light all up, then the world becomes as bright as a night full of stars.
A global strategist
I am a seasoned strategist with extensive experience working across luxury and FMCG sectors. Over the years, I've honed my ability to connect brands with the right audience by tapping into the power of pop culture. My expertise lies in crafting content structures, strategies, and immersive experiential marketing concepts that drive brand visibility, engagement, and strong commercial returns.
As an architect of unique brand partnerships, I specialise in developing collaborations that not only resonate with consumers but also deliver impactful ROI. From high-end luxury collaborations to large-scale experiential activations, my approach combines creativity with strategic insight to create lasting connections between brands and their target markets.
I currently travel the world, working with top-tier assets across Music & Entertainment, Formula 1 and other sports interests creating experiences and overseeing partnerships and other special collaborations that captivate and engage, leaving a meaningful impact for all stakeholders.